Obeetee - Carpets and Home
The client, a Global Heritage Enterprise in the Luxury Home Goods / Carpet Manufacturing sector, faced critical challenges due to disconnected retail, e-commerce, and B2B channels.
We implemented a unified Zoho solution utilizing Zoho CRM, Zoho SalesIQ, Zoho Pagesense, Zoho Inventory, Zoho Analytics, Zoho Campaigns, and Zoho Survey.
This strategic implementation focused on product-specific configuration to achieve deep e-commerce sync (Shopify), integrate legacy inventory systems (Oracle), and fully automate the sales, service, and data analytics lifecycle, establishing a modern, scalable operational core.
Obeete is India's pre-eminent producer and exporter of exquisite hand-knotted carpets. The company required a technology overhaul to unify its processes across multiple physical stores and a growing e-commerce presence.
The primary goal was to connect sales, inventory, and customer service to eliminate data silos and accelerate response times, providing a single source of truth for the entire organization.
Client Overview
Our Solution
We deployed and configured a comprehensive set of Zoho applications, ensuring deep, cross-product synchronization to deliver an end-to-end digital sales and service infrastructure.
- Implemented a complete Zoho CRM system with data migration, validation rules, and automated lead assignment.
- Customized the sales pipeline with advanced deal conversion, subforms, and sales order linkage.
- Designed professional multi-page PDF templates for Quotes and Invoices.
- Integrated telephony, email parsing, WhatsApp, and Shopify for seamless lead and product synchronization.
- Centralized inventory using Zoho Inventory and Oracle integration with a standardized Item Master structure.
- Built marketing automation using Zoho Campaigns, including abandoned cart and customer journey workflows.
- Implemented Zoho PageSense, SalesIQ bot automation, and Zoho Survey for customer behavior tracking and feedback management.
- Delivered executive dashboards in Zoho Analytics with real-time KPIs embedded directly inside Zoho CRM.
Conclusion
The completion of this complex, multi-system integration project has successfully digitized and unified the core commercial processes for OBEETEE. By establishing a central Zoho CRM hub integrated with e-commerce, inventory, and automated customer service tools, the client has gained comprehensive control over its data and sales complexity. This scalable, automated infrastructure is crucial for supporting OBEETEE's continued growth as a global heritage brand while maintaining the high-quality, personalized service their products demand.
